Nick Dorra, head of animation at Rovio Entertainment, said the decision to explore linear entertainment was made early on. Rovio has finished 52 episodes of the first season of this original series and is already mapping out a second season. And for Comcast, it gives its Xfinity service (Xfinity on Demand, /tv and the Xfinity TV Player app) and exclusive mass market entertainment brand. Beginning March 17, Rovio will add a “Toons” button to all of its Angry Birds apps, which will be right next to “Play.” This will open up a direct video line to the 1.7 billion gamers who have downloaded on off the Angry Birds games. Beginning March 16, a new episode of Angry Birds Toons will be released each week on broadcast platforms around the world, including Comcast in the US and Samsung Smart TVs. Rovio Entertainment used SXSW 2013 to announce its latest expansion into traditional entertainment.
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